In 1999, Matt Altieri and Marc Van Kley envisioned Executive Class. At the time, their combined industry experience totaled over 40 years. They developed the concept of a specialized division within a moving company. This division would cater to the individuals that made the tough decisions…those executives that could affect stockholder equity.
They recognized that to be successful, the division must focus solely on corporate executive relocation. They also knew firsthand when a VIP (CEO, COO, CIO, CFO, chairman, director, etc.) had a seamless move, everyone was content. The executive was happy because their family was happy. Productivity remained high in the executive’s department. Plus, the human resources department, mobility department, and the relocation management company felt relieved.
Matt and Marc presented their idea to the Beltmann Relocation Group. It made sense to have this concept supported by North American Van Lines’ largest agent with 50 years in the industry and 12 locations nationwide. In addition, Beltmann’s “Be The Customer” culture fit Matt and Marc’s vision for Executive Class. Beltmann agreed, and the journey began.
Be The Customer
Executive Class started like no other moving company in the industry. In the true spirit of “Be The Customer,” EC began with a year-long, pure needs assessment to understand its customer – the VIPs, the C-Suite, their families, HR and mobility departments, and RMCs. A couple of simple questions were asked: “What would you like to see a moving company do?” and “How would you like to see a moving company perform?”
EC took this information and put what to do on one side of a ledger, and what not to do on the other side. Trust, transparency, and communication were vital. More targeted were the concerns of whether a moving company would listen to what the executive wanted and be respectful and careful with their household goods and home. On the surface, these are inherent to business, but EC discovered often dismissed. From this, Executive Class created Standard Operating Procedures. The “Be The Customer” culture blossomed, and it still thrives today, even after 20 years.